Author Archives: mikeg

Selling in Tough Times and Tight Markets

Posted on July 12, 2011 by mikeg

As the economy grows more uncertain, you must choose: (1) ramp up your selling efforts and take market share; or (2) hunker down and ride it out. The smart money is on those who ramp up. You will all but … Continue reading →

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Strategies for Hard Times

Posted on June 14, 2011 by mikeg

What sales and marketing organizations should and shouldn’t do to succeed in a recession Predictable Mistakes A global recession is underway. Sales and marketing organizations everywhere want to know the answer to one question: “How can we sell our way … Continue reading →

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Prospecting: Getting Through Voice Mail

Posted on June 10, 2011 by mikeg

Reaching a prospect is no easy feat. One salesperson experienced a voice mail obstacle that was more daunting for him than most. Here is the voice mail message: “If you are calling to sell me X, don’t hold your breath … Continue reading →

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Real Sales Success Delivered Virtually

Posted on June 10, 2011 by mikeg

A recent study by the Gartner Group, a leading research and advisory company, has shown that people overwhelmingly favor a virtual meeting environment over a time-consuming one or multi-day sales meeting. This preference is in part due to the almost … Continue reading →

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Tap In to the Power of Personalization to Boost Your Marketing Effectiveness

Posted on June 10, 2011 by mikeg

In marketing, personalization refers to using specific information about a customer to tailor the marketing message uniquely to that individual. Personalization is also a key tactic for implementing one-to-one marketing strategies that strengthen customer loyalty and often provide a high … Continue reading →

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Learning How to Sell Well in the 21st Century

Posted on June 9, 2011 by mikeg

The role and responsibilities of the enterprise-level sales force is changing—and fast. And the new job description is based on innovation, as well as nimble technology-based learning and knowledge. In the wake of the recession there are fewer people selling, … Continue reading →

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7 traits of Sales Pros

Posted on June 9, 2011 by mikeg

They use technology to meet their goals. They are laser-focused on what it takes to get their sale done. This often means leveraging whatever technology will advance their position.  A Video email business card can be effective in presenting a … Continue reading →

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Video email Faciliy Tour

Posted on June 1, 2011 by mikeg

Highlight your company’s products and services with our Video Facility Tours or Flash Presentations.  Both products come with a professional voice over done by a qualified audio artist.  The entire 60 second presentation can be emailed to anyone with an … Continue reading →

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Email Marketing with Video

Posted on May 31, 2011 by mikeg

“Hello Mr. Jones.  My name is Blah, Blah, Blah.” The cold call is dead.  You have 15 seconds at best to capture your prospects interest.  Capture that attention and make your pitch personally with your custom Video Business Card from … Continue reading →

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