Selling in Tough Times and Tight Markets

Posted on July 12, 2011 by mikeg

As the economy grows more uncertain, you must choose: (1) ramp up your selling efforts and take market share; or (2) hunker down and ride it out. The smart money is on those who ramp up. You will all but have the market to yourself.  In your “ramp up” efforts you might consider utilizing new and engaging web based technologies.  A Video Business Card for example from VideoSalesRep.com.  Make your first sales call virtually over the web.  Reduce your call cycle, minimize cost and weed out disinterested parties.

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Strategies for Hard Times

Posted on June 14, 2011 by mikeg

What sales and marketing organizations should and shouldn’t do to succeed in a recession Predictable Mistakes A global recession is underway. Sales and marketing organizations everywhere want to know the answer to one question: “How can we sell our way out of trouble?” Doing more of what you’ve always done isn’t going to help. What works in good times may actually be counterproductive in hard times. Try using Video email of a custom Video Business Card from VideoSalesRep.com

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Prospecting: Getting Through Voice Mail

Posted on June 10, 2011 by mikeg

Reaching a prospect is no easy feat. One salesperson experienced a voice mail obstacle that was more daunting for him than most. Here is the voice mail message: “If you are calling to sell me X, don’t hold your breath for a return call.”  This guy is just tired of the anonymous salespeople tirelessly prospecting his business.  Send him a personal Video Business Card with your warm greeting and informative message.   This would have to work better than what he is used to and would likely be an appreciated diversion form the usual.

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Real Sales Success Delivered Virtually

Posted on June 10, 2011 by mikeg

A recent study by the Gartner Group, a leading research and advisory company, has shown that people overwhelmingly favor a virtual meeting environment over a time-consuming one or multi-day sales meeting. This preference is in part due to the almost 90% agreement that a virtual meeting is as effective as a live event.   Add the increasingly high cost of travel and current financial instability in our budgets; it then quickly becomes clear that a more efficient marketing method has to exist for companies to see a return on their marketing investment.  A Facility Tour Business Card can demonstrate you companies products and service simply over the web.

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Tap In to the Power of Personalization to Boost Your Marketing Effectiveness

Posted on June 10, 2011 by mikeg

In marketing, personalization refers to using specific information about a customer to tailor the marketing message uniquely to that individual. Personalization is also a key tactic for implementing one-to-one marketing strategies that strengthen customer loyalty and often provide a high return on your marketing investment.  Personalization also refers to your marketing content.  A personal Video Business Card can provide that personalization allowing you to personally introduce yourself over the web to anyone worldwide.  This “personalization” will give you an advantage over your competition using anonymous and faceless emails and telephone communications.

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Learning How to Sell Well in the 21st Century

Posted on June 9, 2011 by mikeg

The role and responsibilities of the enterprise-level sales force is changing—and fast. And the new job description is based on innovation, as well as nimble technology-based learning and knowledge. In the wake of the recession there are fewer people selling, but the goals, workload and expectations for those who are have grown. So, you need to be busy, or busier than you were in the past. You must scrutinize every deal and attack every opportunity with intellectual gusto, because there are simply fewer deals and opportunities out there right now. Your competition? It’s fierce; and, as a result, pricing is under siege. Salespeople must make every effort to escape the gravity of commoditization in both their product and selling approach.  One effective too for example is the use of Video email to reach potential new customers.  A Video Business card can be sent and tracked over the web to introduce yourself and your company to anyone with an email address.

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7 traits of Sales Pros

Posted on June 9, 2011 by mikeg
  1. They use technology to meet their goals. They are laser-focused on what it takes to get their sale done. This often means leveraging whatever technology will advance their position.  A Video email business card can be effective in presenting a personal message and introduction giving this sales pro and advantage over his/her completion by having “Virtually” introduced themselves over the web to the potential customer
  2. They sell inside the company harder than outside. Pros know that getting the deal sold and getting the support of the company requires their personal attention. This means cajoling, hounding, persuading, and a lot of other verbs that mean pushing hard to get the organization to agree to the deal and support it.
  3. They’re chameleons. Charming one minute, in-your-face the next, pros will use all emotional tools to win. Often they save the charm for the prospects and clients and the venom for your company.
  4. They’re fierce client champions. What makes them great for their clients can make your company crazy. They almost always take the client’s side during the natural friction moments that occur when companies work together. And they fight hard.
  5. They understand their customers’ market better than their customers do. The best players in sales are experts on their clients’ businesses. They speak their language, know the market issues, understand their clients’ competitors — they’re even savvy on recent regulation. They are experts.
  6. They seek and trade information like the KGB. She who has the most information most often wins. That means that pros are tapping their networks and building new informants all of the time. To the untrained ear, it sounds like gossip. To pros, they call it “intel.”
  7. They’re never satisfied…ever. These people are always dissatisfied — dissatisfied with operational performance, technology capability, personal financial rewards, the respect they receive, their own performance… This characteristic is wearing, but it is part of what makes them pros. They are insatiable. That’s why they keep selling, pushing, and winning.
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Video email Faciliy Tour

Posted on June 1, 2011 by mikeg

Highlight your company’s products and services with our Video Facility Tours or Flash Presentations.  Both products come with a professional voice over done by a qualified audio artist.  The entire 60 second presentation can be emailed to anyone with an email address.  We’ll track the opens and alert you via email who is viewing your presentation.  People would rather sit back and watch a short video of who you are and what you do at their leisure rather than listen to your ramblings over the phone.  Visit us @ http://www.videosalesrep.com for more information.

Mike Gaughan
President
VideoSalesRep.com
856.461.3322
Please click for my Video Business Card


 

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Email Marketing with Video

Posted on May 31, 2011 by mikeg

“Hello Mr. Jones.  My name is Blah, Blah, Blah.” The cold call is dead.  You have 15 seconds at best to capture your prospects interest.  Capture that attention and make your pitch personally with your custom Video Business Card from VideoSalesRep.com.  Email your personal introduction through our custom sending interface.  We will track every Video Business Card you send and instantly email you when someone views your video introduction.  Visit us @ www.VideoSalesRep.com for details and samples.

Mike Gaughan
President
VideoSalesRep.com
856.461.3322
Please click for my Video Business Card


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VideoSales Rep Launches New Website

Posted on May 20, 2011 by bklugh

VideoSalesRep.com launched a new Website and blog today. The site features a simple user interface and a number of interactive features. The site can be found at www.VideoSalesRep.com.

VideoSalesRep is a unique video email tool that allows you to send your sales message out to a variety of prospects in a way that is eye catching, memorable and most of all effective. You can choose to have a video of yourself, a video tour of your facility or even a product demonstration. Our patented system will track which recipients viewed your video, how many times they viewed it and how effective it was.

Products Available from VideoSalesRep Include:

  • Video Email Business Cards
  • Flash Video Email Cards
  • Video Email Facility Tours

 

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